Post by account_disabled on Feb 20, 2024 2:58:49 GMT -5
Content marketing trends for 2023year shows that personalized content and experiences will become key tools for business promotion. Digital interaction platforms (DXP) will help you realize this task. It is predicted that this industry from 2020 to 2025 will registercumulative annual growth rate at the level of 12.07%. How to use the capabilities of DXP to create a digital experience, attract customers and choose the right platform - we will tell later in the article. Contents : What is DXP? Types of DXP Is there a difference between CMS and DXP Why is DXP needed? How to choose DXP Conclusion What is DXP? A digital experience platform (DXP) is a complex software solution with an integrated set of tools that helps companies design, create,
manage and optimize digital interaction with customers. Source: Image from Freepik The active use of DXP by brands and companies is related to their desire to develop digital experiences. Today it is per person6.5 connected devices and most people use France Phone Number multiple digital devices simultaneously when interacting with businesses and organizations. That's why it's critical for businesses to have a digital experience platform that helps manage it. It is DXPs that provide the technical foundation for digital transformation initiatives and support the delivery of consistent and immersive digital experiences across channels, touchpoints and devices.
Types of DXP There are open and closed DXP. The first combines different products from several third-party vendors into a single, centralized system. It can offer you flexible algorithms to connect the products you prefer. It can be your favorite CRM and other tools that you already use, or some new technologies that you want to implement to meet your own needs. As for the closed form of DXP, all products are built into this self-contained platform. So you don't need any other tools. However, such DXP can also integrate with other products.
manage and optimize digital interaction with customers. Source: Image from Freepik The active use of DXP by brands and companies is related to their desire to develop digital experiences. Today it is per person6.5 connected devices and most people use France Phone Number multiple digital devices simultaneously when interacting with businesses and organizations. That's why it's critical for businesses to have a digital experience platform that helps manage it. It is DXPs that provide the technical foundation for digital transformation initiatives and support the delivery of consistent and immersive digital experiences across channels, touchpoints and devices.
Types of DXP There are open and closed DXP. The first combines different products from several third-party vendors into a single, centralized system. It can offer you flexible algorithms to connect the products you prefer. It can be your favorite CRM and other tools that you already use, or some new technologies that you want to implement to meet your own needs. As for the closed form of DXP, all products are built into this self-contained platform. So you don't need any other tools. However, such DXP can also integrate with other products.